Massage Culture: What Every Dubai Visitor Should Know

Walking into a spa can feel like stepping into a different world. You might wonder about the right clothes, how much to undress, or whether it’s okay to ask a therapist to avoid certain areas. Below we break down the most common questions so you can relax and enjoy the experience without any awkward moments.

Basic Etiquette and Dress Code

In most Dubai spas, you’ll be given a private changing area and a robe. Most therapists prefer you to remove most clothing, but you can keep undergarments on if you feel uneasy. If a therapist asks you to undress completely, they’ll usually explain why it helps the massage flow. Remember, you’re in control – ask to keep a piece of clothing on any time.

For men, a simple t‑shirt and shorts are enough to start; you’ll usually be asked to change into a spa-provided gown. Women can wear a sports bra or a light top under the robe. If you’re attending a couple’s massage, both partners follow the same rule – the goal is comfort for everyone.

Boundaries, Consent, and Safe Touch

Every therapist follows strict boundaries. Areas like the groin, face, or any spot that feels uncomfortable are off‑limits unless you explicitly give consent for a therapeutic reason. If a therapist wants to work near a sensitive area, they’ll ask first. You can always say no or request a different technique.

Touching the therapist is generally discouraged. A gentle pat on the shoulder to thank them after the session is fine, but keep your hands to yourself during the massage. This helps maintain a professional environment and avoids any misunderstandings.

Some people wonder if a male therapist can treat a female client. In Dubai, it’s perfectly acceptable as long as both parties are comfortable and the spa follows its policy. Many spas match client preferences, so you can request a therapist of a specific gender if it makes you feel safer.

Tips to stay relaxed: breathe deeply, focus on the sensations, and let the therapist know if pressure feels too strong or too light. Communication is key – a quick “more pressure here, please” can make a big difference.

And don’t forget about tipping. In Dubai, a 10‑15% gratuity is standard for a good session, but you can adjust based on service quality and length of treatment. A $20 tip for a 90‑minute massage is a solid benchmark.

Understanding these simple guidelines turns a potentially confusing experience into pure relaxation. Next time you book a massage, you’ll walk in knowing exactly what to expect, how to behave, and how to get the most out of every session.